In the vast ocean of business competition, standing out from the crowd can seem like an insurmountable challenge. However, embracing a contrarian approach and swimming against the tide can provide a powerful point of difference that attracts and retains customers. Let’s explore the strength of going against the grain in business, highlighting the benefits of… Continue reading The Strength of Differentiation in a Competitive Market
Tag: Brand Building
The Twin Pillars of Small Business Success: Product Excellence and People Power
Small businesses often face unique challenges, including limited resources, strong competition, and the need to adapt quickly to changing market conditions. However, just like their larger counterparts, small businesses can thrive by focusing on the twin pillars of success: product excellence and people power. This article explores how small businesses can leverage these two factors… Continue reading The Twin Pillars of Small Business Success: Product Excellence and People Power
How your identity is connected to your entrepreneurial journey
Entrepreneurship is a term that has been thrown around a lot in recent years, and for good reason. With the rise of the digital age, more and more people are looking to start their own businesses and become their own bosses. However, entrepreneurship is not just about starting a business; it’s a mindset, a way… Continue reading How your identity is connected to your entrepreneurial journey
Brands with Purpose: CMO Magazine Interview with Delia
CMO Magazine asked why corporates with a cause are winning customers. Delia Suteja, Principal/Brand Builder at Bubblefish she shares her view to CMO Magazine why Brands with Purpose are leading the marketing pack. Having built more than 200 brands in the past 11 years, Bubblefish’s principal and brand builder, Delia Suteja, has seen a range… Continue reading Brands with Purpose: CMO Magazine Interview with Delia