In the vast ocean of business competition, standing out from the crowd can seem like an insurmountable challenge. However, embracing a contrarian approach and swimming against the tide can provide a powerful point of difference that attracts and retains customers. Let’s explore the strength of going against the grain in business, highlighting the benefits of… Continue reading The Strength of Differentiation in a Competitive Market
Category: Insights
The Twin Pillars of Small Business Success: Product Excellence and People Power
Small businesses often face unique challenges, including limited resources, strong competition, and the need to adapt quickly to changing market conditions. However, just like their larger counterparts, small businesses can thrive by focusing on the twin pillars of success: product excellence and people power. This article explores how small businesses can leverage these two factors… Continue reading The Twin Pillars of Small Business Success: Product Excellence and People Power
Turning your Profit for Purpose
There was a time when the idea of turning profit into a purposeful business was seen as a contradiction. The prevailing belief was that businesses existed solely to make money, and any attempt to do good was simply a marketing ploy. But times have changed. Today, there is a growing movement of entrepreneurs and business… Continue reading Turning your Profit for Purpose
Purpose-driven businesses outperform others
There are many successful businesses that have put purpose at the forefront of their brand, and studies have shown that these companies often perform better than their competitors. Here are some statistics to highlight the impact of purpose-driven business: 1. In a study by Deloitte, companies that prioritise purpose are more likely to achieve long-term… Continue reading Purpose-driven businesses outperform others