At some point in every founder’s journey, the line between you and your brand begins to blur.
Tag: Purpose
Turning your Profit for Purpose
There was a time when the idea of turning profit into a purposeful business was seen as a contradiction. The prevailing belief was that businesses existed solely to make money, and any attempt to do good was simply a marketing ploy.
Purpose-driven businesses outperform others
There are many successful businesses that have put purpose at the forefront of their brand, and studies have shown that these companies often perform better than their competitors.
Brands with Purpose: CMO Magazine Interview with Delia
Having built more than 200 brands, Bubblefish’s principal and brand builder, Delia Suteja, has seen a range of businesses whose success and longevity comes down to two mutually dependent things: Leadership and purpose.