At some point in every founder’s journey, the line between you and your brand begins to blur.
Tag: Brand Building
The Strength of Differentiation in a Competitive Market
In the vast ocean of business competition, standing out from the crowd can seem like an insurmountable challenge. However, embracing a contrarian approach and swimming against the tide can provide a powerful point of difference that attracts and retains customers.
The Twin Pillars of Small Business Success: Product Excellence and People Power
Small businesses often face unique challenges, including limited resources, strong competition, and the need to adapt quickly to changing market conditions.
How your identity is connected to your entrepreneurial journey
Entrepreneurship is a term that has been thrown around a lot in recent years, and for good reason. With the rise of the digital age, more and more people are looking to start their own businesses and become their own bosses.
Brands with Purpose: CMO Magazine Interview with Delia
Having built more than 200 brands, Bubblefish’s principal and brand builder, Delia Suteja, has seen a range of businesses whose success and longevity comes down to two mutually dependent things: Leadership and purpose.