Connecting the dots

Five ways your identity impacts your business entity

Published March 01, 2023

When it comes to running a business, many entrepreneurs focus on creating a strong brand identity that resonates with their target audience. However, there is a deeper connection between your personal identity and your business entity that is often overlooked. Once you understand this intrinsic relationship, you’ll have a powerful edge in today’s noisy business climate.

Here are five ways your personal identity impacts your business entity:

1. Your business is an extension of you
First and foremost, it’s important to recognise that a business entity is an extension of the founder’s personal identity. Whether you’re a solopreneur or the founder of a large corporation, the values, attitudes, beliefs, and personality traits that define you as an individual will inevitably influence the way you approach business. The two cannot be separated, and once you understand this, you hold an incredibly powerful tool for leverage in your business.

2. Alignment = authenticity and credibility
In a world of selfie filters and fake news, customers are craving authenticity. When your personal identity is in alignment with your business, there is an atmosphere of genuineness and credibility felt by your audience. Customers, clients and stakeholders see that your business is a reflection of who you are as a person. And over time, this develops a deeper connection between you and your audience, therefore building trust and creating brand loyalty.

3. Greater self awareness increases confidence and courage
Let’s be honest, building a business is exhilarating but can also feel terrifying at times. It requires you to put yourself out there and be at risk of failing. But when you have a strong sense of personal identity (who you are and your innate worth), you show up in your business with increased confidence and the courage to make bold moves. Taking action in your business from this empowered place ultimately increases your income, influence, and impact.

4. Remaining true and staying the course
Having a business is not all smooth sailing. It’s not a matter of if stormy seas will come, but when. But having a business that is strongly aligned with your personal identity helps you to make better decisions and stay true to your values. When faced with tough decisions, you can rely on your beliefs, morals and values to guide you in the right direction. This can be especially important in situations where you may be tempted to compromise your values or integrity for short-term gain.

5. You stand out from the crowd
Lastly, leveraging the connection between your personal identity and business entity can help you stand out in a crowded market. In today’s fast-paced business world, it can be challenging to differentiate yourself from competitors. But by infusing your personality into your business, you create a unique selling proposition that sets you apart and creates a loyal customer base. After all, Dr Suess once said ‘why fit in when you were born to stand out?’

In summary, the connection between personal identity and business entity is a powerful one that you, as an entrepreneur, should leverage to create a strong and authentic brand. By aligning your personal identity with your business entity, you can show up confidently, build trust with your audience, make empowered decisions, stay true to your values, and differentiate yourself in a crowded market.

The best investment you’ll ever make as a business owner is in yourself. Take the time to get clear on who you are, what you stand for, and how it can be leveraged to create a meaningful and successful business. And if you’re not sure where to start, we’re here to help. Book a session with Delia to unlock the power of personal identity and business entity working together.

Delta Formation is the brainchild of Delia Suteja, a self-made entrepreneur who has taken her own venture, Bubblefish Creative Brand Building to new heights whilst successfully catalysing the growth of scores of other businesses. Through her own journey, Delia discovered that the identity of her business is inextricably linked to her own identity and persona. Through Delta Formation, Delia imparts her experience and expertise to lead a kindred movement that champions other women in business to do the same.

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