At some point in every founder’s journey, the line between you and your brand begins to blur.
Category: Insights
The Strength of Differentiation in a Competitive Market
In the vast ocean of business competition, standing out from the crowd can seem like an insurmountable challenge. However, embracing a contrarian approach and swimming against the tide can provide a powerful point of difference that attracts and retains customers.
The Twin Pillars of Small Business Success: Product Excellence and People Power
Small businesses often face unique challenges, including limited resources, strong competition, and the need to adapt quickly to changing market conditions.
Turning your Profit for Purpose
There was a time when the idea of turning profit into a purposeful business was seen as a contradiction. The prevailing belief was that businesses existed solely to make money, and any attempt to do good was simply a marketing ploy.
Purpose-driven businesses outperform others
There are many successful businesses that have put purpose at the forefront of their brand, and studies have shown that these companies often perform better than their competitors.